About This Episode

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down why Atlanta is projected to be one of the top multifamily markets for rent growth in 2026, and what that means for investors today.

After two years of declining rents, the data is now pointing to a clear turning point. With 4.1% projected rent growth, a sharp slowdown in new supply, and continued population and job expansion, Atlanta is entering a new phase of the cycle. The opportunity? Positioning ahead of where the market is going—not where it’s been.

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What You’ll Learn:

✔ Why Atlanta is projected to rank #2 in the U.S. for rent growth in 2026

✔ The impact of declining supply and why new construction has dropped to decade lows

✔ The difference between effective rent vs. market rent (and why it matters for investors)

✔ Why suburban markets like Newnan are outperforming urban cores

✔ How population growth, job creation, and migration are driving demand

✔ Why Class B multifamily assets are positioned to win in this cycle

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Disclaimer: The views expressed in this podcast are solely those of the host and guests. They do not constitute financial, investment, or legal advice. All investments carry risk, including the possible loss of principal. Listeners should conduct their own research and consult qualified professionals before making any investment decisions. Past performance is not indicative of future results.