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Company values don’t fail — execution does.
As teams scale, values often turn into vague slogans while day-to-day behaviors drift. The result? Missed handoffs, slow response times, and an inconsistent investor and resident experience.
In this episode, John Makarewicz breaks down a practical, proven system for turning company values into clear, observable behaviors that actually drive results. Inspired by Culture by Design, this is the exact playbook Ferris Capital Partners uses to operationalize culture and scale execution—without adding complexity.This is how you move values off the wall and into the calendar.
You'll learn:
✔ Why values alone don’t change outcomes—and what does
✔ The difference between values (the why) and fundamentals (the how)
✔ How to define observable, coachable behaviors any team can follow
✔ Real examples of fundamentals used across operations, asset management, and investor relations
✔ How to roll out fundamentals in 90 days and reinforce them through meetings, hiring, and reviews
✔ The common culture mistakes growing companies make—and how to avoid them
If you’re a multifamily operator, business owner, or investor-led organization looking to scale without losing alignment, this episode gives you a simple, repeatable system to turn culture into a competitive advantage.
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