About This Episode

In this episode of The Multifamily Investor Playbook, Mark Faris and John Makarewicz break down one of the most overlooked shifts in real estate today: baby boomers are now the fastest-growing renter demographic—and it’s changing the game for multifamily investors.

With millions of boomers selling their homes, unlocking equity, and choosing flexibility over ownership, this “renter wave” is creating new opportunities across the market. From lifestyle preferences to location trends, this episode dives into why this shift is happening—and how investors can position themselves to benefit.

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What You’ll Learn:

✔ Why baby boomers are renting instead of owning

✔ The economic forces driving this shift (rates, home prices, equity)

✔ What this demographic actually wants in a rental property

✔ Why Sunbelt markets are attracting the most demand

✔ How this trend impacts risk, occupancy, and long-term returns

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Whether you're an active operator or a passive investor, understanding this demographic shift can help you make smarter, more strategic investment decisions in today’s market.

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📩 Want to invest with us? Visit www.fulloutinvesting.com to explore our 10-step process and current offerings.

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Disclaimer: The views expressed in this podcast are solely those of the host and guests. They do not constitute financial, investment, or legal advice. All investments carry risk, including the possible loss of principal. Listeners should conduct their own research and consult qualified professionals before making any investment decisions. Past performance is not indicative of future results.